Read@Uni is a reading campaign initiative for all Malaysia universities organized by Education Ministry of Malaysia. The main objective of the program is to make reading habit particularly among the universities student increase in percentage by the year 2030.

• To cultivate reading habit among universities students
• Increase dissemination of information
• Sharing knowledge

The "With Knowledge We Lead" slogan is believed to be able to further enhance reading among target groups. In this regard, Public and Private Higher Education Institutions must take action and initiative to mobilize reading encouragement to produce citizens who are literate in reading and loving knowledge, thereby realizing the government's agenda to create a reading society by 2030. A study conducted in 2005, namely reading shows that the number of materials read is 10,310 books by Malaysians.